updated 28th December 2024
privacy policy
Welcome to Reformer Pilates Group Ltd (“Reformer Pilates”, “we”, “us”, or “our”). Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, www.reformerpilates.com (“Site”), including our Content Hub, Community Hub, Studio Directory, and Commerce Store.
Information We Collect
Registration Data: When you register on our Site, we collect information such as your name, email address, username, password, and other details to create your account.
Content Hub Interactions: We collect data when you interact with our Content Hub, such as comments, likes, shares, and other forms of engagement.
Community Hub Interactions: Your participation in the forum, including posts, comments, messages, and other community activities, is collected.
Studio Directory Listings: When you list or interact with studios on our Directory, we collect relevant information such as studio details, contact information, and booking history.
Commerce Store Transactions: When purchasing products from our store, we collect information related to your order, including name, shipping address, payment details, and transaction history.
Technical Data: We collect information about your device, browser type, IP address, and browsing behaviour on our Site to enhance your user experience.
Cookies and Similar Technologies: We use cookies and similar technologies to track activity on our Site and store certain information. You can manage your cookie preferences through your browser settings.
How We Use Your Information
We use the collected information for the following purposes:
Account Management: To create and manage your account on our Site.
Content Personalisation: To provide personalised content, recommendations, and marketing based on your interests.
Community Engagement: To facilitate your participation in our Community Hub, including forums and discussions.
Studio Directory Services: To provide and enhance our Studio Directory services, allowing you to find, contact, and book studios.
Order Fulfilment: To process and manage your orders from our Commerce Store, including payment and shipping.
Site Improvement: To analyse usage and improve our Site’s features, functionality, and user experience.
Security and Fraud Prevention: To detect, prevent, and address security issues and fraudulent activities.
Compliance with Legal Obligations: To comply with applicable laws, regulations, and legal requests.
Sharing Your Information
We value your privacy and will never sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers: We may share information with trusted third-party service providers who assist us in operating our Site, processing transactions, and delivering services, under strict confidentiality agreements.
Legal Requirements: We may disclose your information if required to do so by law, court order, or in response to a legal request.
Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that business transaction.
Data Security
We implement a variety of security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.
Your Rights
You have the right to:
Access Your Information: Request a copy of the personal information we hold about you.
Update Your Information: Correct or update your personal information.
Delete Your Information: Request the deletion of your personal information, subject to certain conditions.
Opt-Out: Unsubscribe from marketing communications and manage your preferences.
Third-Party Links
Our Site may contain links to third-party websites, plugins, or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to read their privacy policies before providing any personal information.
Children's Privacy
Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us, and we will take steps to delete such information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically to stay informed of how we protect your information.

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